Aspen Marketing --
Quid pro Quo -- Exorbitant Perks
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Aspen has been famous for its lavish entertainment of referral sources. This has diminished to some degree with the recession, but at its height they poured considerable amounts of money into entertainment of and gifts for their professional referral sources. To be clear, we see nothing wrong with a marketing representative treating a potential referral source to lunch as a door opener, so they will have the opportunity to describe their product. We see nothing wrong with providing dollar for dollar expense reimbursement to a potential referring professional for travel to see a school or program so the referring professional might refer to that school or program. We have difficulty reconciling with the Principles of Good Practice at NATSAP (of which most Aspen programs are members) and at IECA (of which many referring educational consultants are members) when these events turn into outrageously expensive events with fancy wine and expensive entertainment.
It is possible that Aspen that Aspen has curtailed this activity in very recent years. We hope that is the case.
Navigating the Aspen Marketing article
Too often we hear of clinicians advising parents that sending their child to a therapeutic program away from home is only a good idea if it is an Aspen program. Clinicians and other referring professionals who give that advice are likely falling victim to . . . (more)
2. Web Advertising.
further example of where we would like to see improvement at Aspen/
CRC Health Group involves their
web advertising. We saw temporary
improvement about the time we previously called public attention to
this, but it appears the problem is back, or maybe it never left and we
just missed it. (more)
3. Quid pro quo marketing. Quid pro quo marketing is providing some incentive, often an item of value in exchange for business. It is not like the “cents off” coupon from your neighborhood grocery store; it is more like paying someone who appears to be a neutral source to tell you that is the best grocery store in town. We are not accusing Aspen or CRC Health Group of actual payoffs or referral fees to educational consultants. We will let you decide whether or not what we describe crosses any troubling lines. (more)
Aspen, to its great credit, commissioned an extensive outcome study blanketing its schools, excluding its wilderness programs. The problem arises when the study is used to convince others of the effectiveness of one school or treatment center, ignoring the fact that the results of many schools have been lumped together. (more)
a person is referred to an Aspen school or program, upon completion of
Feedback is invited. We will publish selected feedback. Email FamilyLightResponse@yahoo.com
Disclaimer: No program review, no matter how positive, is a blanket endorsement. No criticism is a blanket condemnation. When we express our level of confidence in a school or program, that is our subjective opinion with which others might reasonably disagree. When we assert something as fact, we have done our best to be accurate, but we cannot guarantee that all of our information is accurate and up to date. When we address compliance with our guidelines, you need to remember that these are only OUR guidelines -- not guidelines from an official source. We have also set the bar very high, and do not expect any school or program to be in total compliance. It is not appropriate to draw a conclusion of impropriety (or even failure to live up to conventional wisdom) from our lack of confidence in a school or program or from less than perfect conformity to our guidelines. Some will say we expect too much. Readers are responsible for verifying accuracy of information supplied here prior to acting upon it. We are not responsible for inaccuracies.
Last revised April 12, 2010
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